#3 The Offline: Product Packaging, POS & Event Marketing
Influencing buyer decisions via impeccable & enhanced design solutions
Product Packaging
Taj Foods Australia
Royal Vintage Basmati Rice
The brand catered to a huge Lebanese market in Australia for years and hence, used the Arabic language on their packaging. The dome on the previous logo added to its perception of being a brand from Pakistan. The new packaging was designed with ‘100% owned in Australia' stamp that gave shape to the identity of the brand while maintaining its origins.
Taj Classic, the highest-selling rice was rebranded & Taj Vintage was introduced to the brand portfolio using the same design language.
Curated for Cars Diffuser Box
The Curated for Cars Diffuser box was designed to give the product a classic look & feel to appeal to the target audience of luxury car owners. With minimal text & an easy to open magnetic flap, the box instils a luxe feeling even before the product is interacted with.
Sungrow Australia
Medium Grain, Black, Red & Jasmine Rice
The packaging was designed to give the product a younger, premium feel to ensure that it comes across as a product that should definitely be given a go! Bright colours were picked for two categories to catch the eye.
POS
Menu for Ami Bakehouse
The menu was developed as part of the launch plan for the patisserie.
'Ami' (French) translates to 'friend' in English. It is also short for Chef Mansi's mother's name - Amrita. The chosen color pallete - pastel green & warm beige - was derived from Amrita's newly renovated home to give a warm and familiar undertone.
The typography was derived from the french bakery & gourmet culture.
Event Marketing
for Ami Bakehouse
The doors of Chef Mansi’s Kitchen were opened up for guests to get access to hands-on learning workshops, which significantly heightened the brand success & resulted in a lot of word of mouth marketing. The offline workshops gave the guests an exclusive ‘sweet’ and ‘delish’ entry into the world of French Cuisine with Ami Bakehouse and Chef Mansi. The best part? They could bake their cake and take it away too!
Outdoor Design for
Taj Foods Australia
Design
Mock Up
Implementation
To boost product sales, Taj Foods Australia invested in ATL Marketing. As an extension of the new brand identity, tricolours of India’s flag were added to the designs to cater to the Indian community living in Australia.
Design
Implementation