#2 Social Media: Design Creation & Management
Educating, engaging with & selling to the right audience on the right platform
Taj Foods Australia
In 2017, as the Rice Industry in Australia started becoming more crowded, Taj Foods Australia needed to build a stronger presence to retain its top of the mind value and market positioning. To build credibility & attract a newer younger audience while retaining the older loyal customers, interactive & educational social media campaigns were built & executed.
Sungrow Australia
Sungrow Australia uses its Instagram presence to share educational content & easy to cook recipes, over & above traditional promotional posts. The recipes shared in the form of posts, stories & reels are from across the world & bring audiences closer to the brand as the campaigns focus on the versatility & health benefits of the products. The associated elaborate copies add a wonderful flavour to the brand identity!
Ami Bakehouse
The French Bakehouse has established its social media handles as a platform to educate citizens of Allahabad about French cuisine & generate higher sales of their products. The idea on one hand was to make the cuisine more relatable & on the other, to celebrate Chef Mansi's art. The brand also engages with the audiences via giveaways & contests conducted on Instagram.
Curated for Cars
Social Media is being used as a platform to build a community of like-minded individuals who aspire for luxury in all spectrums of life. The high-quality content helps position the brand as a ‘must-have’ for cars, while also being a great luxury gifting option!
Uninterrupted podcast by mirrAR
Uninterrupted podcast by mirrAR celebrates the success stories of women entrepreneurs. The creatives were designed for the build-up & drop of Episode 18 with Palak Shah, CEO of Ekaya Benaras. The inspiration was taken from Ekaya’s textiles & brand shoots to aptly communicate the essence of the brand.
