#1 Brand Identity: Logo & Visual Language
Positioning brands as the ‘intuitively right’ choice
Taj Foods Australia
Taj Foods has been one of the leading Basmati Rice Importers in Australia since 1984. Taj foods also trades in spices, frozen vegetables, herbs and more! The identity, re-developed in 2017, was aimed at enveloping the Indian legacy of the brand, the associated luxury & grandeur and the purity of the rice. From the creatives to the copies, the essence of the brand was amplified.
“Like each one of us, Every grain has a story.”
Sungrow Australia
Sungrow Australia is a sub-brand of Taj Foods. The brand was created with a global mindset to cater to the white and asian community based out of Australia via a more premium looking & upmarket approach to design. A complete 360 in terms of positioning without any compromise in the quality of the products! The logo, the typography and the content are crafted to attract a younger audience towards the brand.
Ami Bakehouse
Ami Bakehouse is a fairly new patisserie based out of Allahabad aimed at bringing French cuisine to the ‘non-experimental’ city. While we kept the galettes to tiramisus in focus, we parallelly worked on positioning Chef Mansi, the CEO, as a brand in herself. The identity envelopes the richness of the fresh cuisine and ‘folds in’ the expertise of the Chef, which leads to a great identity that stands out amongst the other bakeries in the city!
Curated for Cars
Curated for cars is an Indian brand that has been positioned as the one-stop destination for exclusive products such as fragrances & essential oils, handpicked for cars. The brand’s design language needed to speak of advanced technology, precise craftsmanship, a luxurious research-based approach & world-class quality products. The brand caters to a niche audience & creates ripples of aspirational value across the website and social media handles.